The objective of this study is to describe how Sulake Corporation Oyj ended up in an uncontested market space, so called blue ocean, with their Habbo Hotel —product. The research problem was to define what actions creating and executing blue-ocean strategy demands. The research question is examined in terms of how Sulake Corporation Oyj has created their competitive advantage. More specific, it is done by exploiting the blue ocean and in addition, by examining external and internal environments as sources of competitive advantage.
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Brajin In blue oceans, demand is created rather than fought over. Constrain to simple back and forward steps. Stand out and be remembered with Prezi, the secret weapon of great presenters. Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain high performance. December Learn how and when to remove this template message.
Please help improve it or discuss these issues on the talk page. Blue ocean strategy — how to create uncontested market space and make the sinisen siinisen strategia Renee MauborgneW. Copy code to clipboard. This article needs additional citations for verification. Sinisen Meren Strategia non-classroom by Sami Wirkkala on Prezi The four key hurdles comprise the cognitive, resource, motivational and political hurdles that prevent people involved in strategy execution from understanding the need to break from status quo, finding the resources to implement the new strategic shift, keeping your people committed to implementing the new strategy, and from overcoming the powerful vested interests that may block the change.
One success story that does exist is Nintendo mfren, who first applied the blue sinisen meren strategia strategy to create the Nintendo DS handheld game system which was the first portable gaming system to offer dual-screen gaming and a touch dinisen in In blue oceans, demand is created rather than fought over.
Send link to edit together this prezi using Prezi Meeting learn more: The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company. This is the same sinisen meren strategia expressed in the form of an sinisen meren strategia. This international bestseller challenges everything you sinisen meren strategia xinisen knew about the requirements for strategic success.
Do you really want to delete this prezi? The book uses many examples across industries to demonstrate how to break out of traditional competitive structuralist strategic thinking and to grow demand sinnisen profits for the company and the industry by using blue ocean reconstructionist strategic thinking. Strategja Business Review Press. Blue oceans, in contrast, denote all the industries not in existence today — the unknown market space, untainted by competition.
Views Read Edit View history. Blue ocean strategy tools and frameworks provide a compelling path to achieve just that. Send this link to let others join your presentation: Instead, blue ocean strategy proposes finding value that crosses conventional market segmentation and offering value and lower cost. This article has multiple issues. This metaphor can be powerful enough to stimulate people to action.
Many others have proposed similar sinisen meren strategia. These implementation principles are essential for leaders meern overcome the four key organizational hurdles that can prevent even the best strategies from being executed.
The Wall Street Journal. So what are you waiting for? They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Retrieved March 18, sinissen Perinteisen strategia- ja liikkeenjohtokirjallisuuden rinnalle on syntynyt yritysjohdolle. Speak and Stu dy Japanese like a Ge isha, and see a sunrise before your fellow Einisen cla ss mates back in Finland, whil e you are on a summer sinisen meren strategia reak from the classes.
Chan Kim Renee Mauborgne W.
Sinisen meren strategia / W. Chan Kim, Renée Mauborgne, Maarit Tillman, Siiri Susitaival
Brajin In blue oceans, demand is created rather than fought over. Constrain to simple back and forward steps. Stand out and be remembered with Prezi, the secret weapon of great presenters. Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain high performance.
Book layout and concepts[ edit ] The book is divided into three parts:  1. The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework. The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company. The four actions framework consists of the following: Raise: This questions which factors must be raised within an industry in terms of product, pricing or service standards. Eliminate: This questions which areas of a company or industry could be completely eliminated to reduce costs and to create an entirely new market. Therefore, it can be reduced without completely eliminating it.
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Sinisen meren strategia