Gary C. Halbert P. You want to do some of your friends a favor? Have them read my book "The Boron Letters" Because this book also deals with life
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Jun 27, Joshua Pitzalis rated it it was ok There were a few good nuggets in here. Mostly came off as sale-sy and contrived. I suppose it made more sense in its own time. With the internet, our exposure to sales writing in emails has shot up.
As a consequence, we instantly recognising when something is sale-sy. That said, the principles seem sound and with a little recontextualising I think will prove helpful.
The gist of the book was to focus on helping people rather than selling them stuff. Make the benefits of your offer vivid and There were a few good nuggets in here. Make the benefits of your offer vivid and clear. Keep your copy short and simple.
Make the call-to-action obvious. Focus on finding needs not creating products. All good advice. They were personal, humorous, and insightful.
While they may seem a bit outdated, the principles within can be carried over into the digital age with just a little bit of ingenuity. The subject line is the new envelope, the link title is the new bag of soil, etc. I look forward to reading the other titles he recommended. Jan 17, Aurimas Mikalauskas rated it it was amazing I had no idea where this book will lead me.
It was supposed to be about direct marketing and mail oder business but it was way more than that. Even if it sometimes it has nothing to do with the point he is making. Why wait?
The Boron Letters - Gary C Halbert [Every Letter 100% Free]
He suggests a couple of must-read books and even creating a swipe file of good elements. Naturally you always want to be in pile A. However the parts about having a physical attention grabber are priceless. Literally finding successful ads and hand copying them down to help average marketers become truly great.
The Boron Letters