The book includes a very helpful and well chosen set of exemplary readings, and clear guidance on further reading and activities. Undergraduates are often very media savvy and have an intuitive mastery of their symbolic environment. Analytic understanding, however, is another story and that is precisely what this book offers. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.
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Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media. Dr Daniel Ashton Bath Spa University This is a lucid and lively introduction to key concepts and developments in media and media studies.
The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies.
In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. Joke Hermes Inholland University and University of Amsterdam Comprehensive guide to the how and why of understanding the media. Good overview for an introductory course in media studies. Its insightfulness is of great use for all, be it those starting their relationship with these issues and those who want to keep track of the foundations of the debate around media.
Delivered in a succint a thoughtful fashion. I will be adopting this as my primary text for the module I am teaching Mr Mark Timoney Social Science, Sligo Institute of Technology February 18, A very strong title which offers a broad, global scope that many texts of this kind are sorely lacking. It is accessible and critical, suitable for students in media studies, cultural studies and sociology.
Understanding the Media
Understanding The Media